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Digital Misogyny
What is digital miosgyny?
Digital misogyny broadly refers to the online ecosystem which promotes misogynistic beliefs. A full glossary of subgroups, key terms, and buzzwords can be found here.
How does it spread?
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1. Anonymity and Pseudonymity
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Online anonymity can encourage individuals to express hateful or violent ideologies, without facing the same social or legal consequences they would face offline.
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Pseudonyms and throwaway accounts let users jump between platforms and discussions to disseminate targeted harassment while minimizing the chance of permanent bans or accountability.
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2. Echo Chambers and Filter Bubbles
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Social media algorithms often show users content based on their past behavior and interests-known as the “filter bubble.” This reinforces existing beliefs, including misogynistic attitudes.
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Often, fairly harmless content can lead to more nefarious digital spaces, known as a "pipeline." For example, if a young boy searches for answers to questions on working out, how to get a girlfriend, or sex, it can quickly devolve into a misogynistic or sexually violent pipeline.
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Closed or semi-closed groups (e.g., private forums, Discord servers, or subreddits) can create echo chambers where extreme opinions become normalized, and new recruits are radicalized.
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3. Virality and Network Effects
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Misogynistic content can go viral rapidly through sharing, retweets, and algorithmic promotion of ‘popular’ or ‘engaging’ posts, even if the engagement is negative.
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"Rage bait"-intentionally promoting shocking or violent ideas for increased engagement- is frequently used by creators such as Andrew Tate to gain more notoriety.
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Memes or humor that trivialize sexism can circulate widely and subtly reinforce negative stereotypes, making misogyny more socially acceptable in certain online circles.
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4. Organized Harassment Campaigns
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Some groups coordinate “dogpiling” attacks, where targeted individuals- often prominent women in politics, media, or tech- receive floods of threatening or sexually violent messages.
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Doxxing (releasing personal information) and swatting (false emergency calls) are leveraged as intimidation tactics that disproportionately target women. Deepfake pornography campaigns are a new threat, where communities can mass-produce and release fabricated, non-consensual, sexually explicit content.
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5. Subcultures and Ideological Communities
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Subcultures such as certain “incel” (involuntary celibate) or extremist online communities can perpetuate narratives that blame women (or “feminism” + “political correctness”) for personal grievances, reinforcing violent ideas.
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Misogynistic ideologies can also find footholds in corners of gamer culture, pickup artist communities, or conspiracy forums. Such communities are especially attractive to young men seeking a sense of belonging or identity.
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Intersectionality: Misogynistic, sexually violent communities often overlap and intersect with racist, queerphobic, far-right rhetoric and groups. Women and girls of color, disabled, and queer communities are disproportionally targeted.
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6. Normalization Through Language
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Repeated casual use of derogatory language (e.g., sexist slurs, remarks about women’s intelligence or appearance) makes misogyny seem socially acceptable or “just a joke.”
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When sexist humor and trolling are dismissed as harmless, it provides cover for more explicit hateful discourse to operate under the guise of “free speech” or “dark humor.”
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7. Lack of Effective Moderation or Enforcement
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Inconsistent policies across social media platforms enable dangerous content to remain visible or only get removed after it has gained significant traction.
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Understaffed or under-resourced moderation teams can struggle with fast-evolving forms of harassment, leaving violent content unaddressed for long periods.
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